Fid St is the only gin produced and distilled in Hawaii, utilizing ingredients found on the islands to create a unique flavor profile. |
Fid St's parent company LeVecke, came to us to rebrand their gin. Their existing packaging was not conveying the unique combination location, ingredients, and back story of their brand.
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COMPETITIVE ANALYSIS
BUILDING THE STORY
INITIAL CONCEPTS BASED ON BRAND PLATFORMS
Platform 1 - House of Kamehameha
Platform 2 - The Breeze from the Harbor
Platform 3 - You can Find a Little of Everything at the Market
SELECTED DIRECTION
